...And In The Game!

There's shameless PR events out there, I know that. Hell, I've seen them. We all have - these astonishingly poor games that try to bribe you with, of all things, condoms (or worse). Even Silent Hill seaside-style rock was pushing it slightly.
But I Love Bees... that's something different. Not wishing to spoil any of the suprises which await you there (or on the affiliated blog), suffice to say it's a PR event like no other, blurring the line between being a game and a well-rounded experience like no other game has before.
It's made me start to wonder just how far PR for games can go. Some of you may remember that the Need For Speed PR events involved offering to pay for people's speeding tickets on the day of release... other companies tried to declare national holidays...
I Love Bees is beyond this. It's a game advertising a game. It's an experience worthy of everyone, even if they shan't be buying the game it's trying very hard to promote. I Love Bees, above all else, shows you just how much games are beginning to affect the world community.
No more needs to be said - go soak up the paranoid magic right now. Off you go. The Operator is waiting.